Overview: Email Marketing Managers are generally responsible for planning, developing, implementing and maintaining the overall company’s email marketing strategy. An Email Marketing Manager utilizes email communication tools to market a company and increase brand awareness. They are experts in the usage of email communications and develop marketing strategies and distribution techniques in order to execute campaigns that successfully engage consumers and ultimately drive profit.

Department: Sales

Experience: 1 – 2 years

Work Timing: 5.00 PM – 2.00 AM (Mon-Fri)/USA Time Zone

Duties and Responsibilities:

• Manage and build overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test every campaigns success
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Skill Sets:

• Developing email marketing experience
• Proving an ability to launch successful campaigns
• Obtaining experience with email analytics
• Showing an understanding of CRM systems
• Possessing experience reporting and analyzing data
• Demonstrating expert level knowledge of basic computer systems