Overview: The Digital Marketing Specialist is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal-oriented, possess exceptional
attention to detail, and outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client is achieved

Department: Marketing

Experience: 2 – 5 years

Work Timing: 9.00 AM – 6.00 PM (Mon-Fri)

Duties and Responsibilities:

• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute the implementation of SEO and SMO strategies
• Communication to clients, team, and management on strategy/project development, timelines and results
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Contribution to the company blog and at least one social media community
• Perform keyword searches in coordination with client business objectives to optimize content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals-general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer video briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link-building campaigns to improve rankings on targeted keywords as per given timelines.
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of the client’s social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication with team and management on project development, timelines, and results
• Keep up to date with the latest SEO algorithm updates

Work experience/Skill Sets/Competencies :

• Bachelor’s/Master’s Degree in Business, Communications or related field
• Passion for SEO and overall internet marketing
• Bachelor’s/Master’s Degree in Business, Communications, or related field.

• Passion for SEO and overall internet marketing.
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process.
• Experience in WordPress and updating content in multiple CMS environments.
• Knowledge of HTML/CSS and website administration.
• Experience with website analysis using a variety of analytics tools including google analytics, google webmaster, and internet tools.
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
• Outstanding ability to think creatively, and strategically and identify and resolve problems.
• Ability to clearly and effectively articulate thoughts and points.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to foster strong client relationships at various levels